$10.5B
Etsy marketplace sales in 2025
Etsy reported about $10.5 billion in gross merchandise sales for its core marketplace during 2025.
Source, February 19, 2026: Etsy 2025 annual report
Updated August 29, 2026
Etsy marketplace statistics: 2026
Current figures on Etsy's marketplace and U.S. online shopping, collected in one place for makers, writers, and anyone tracking the handmade space.
The Etsy marketplace
The numbers behind handmade shopping.
Etsy's public reporting gives a useful view of the scale, buyers, sellers, and shopping habits around independent handmade businesses.
86.5M
Active Etsy buyers
This was Etsy's active-buyer count as of December 31, 2025. Etsy defines an active buyer as someone who made at least one purchase in the prior 12 months.
Source, February 19, 2026: Etsy 2025 annual report
5.6M
Active Etsy sellers
This was Etsy's active-seller count as of December 31, 2025. Etsy defines an active seller as someone with a charge or sale in the prior 12 months.
Source, February 19, 2026: Etsy 2025 annual report
100M+
Items listed for sale on Etsy
Etsy reported more than 100 million items for sale as of December 31, 2025.
Source, February 19, 2026: Etsy 2025 annual report
74%
Etsy marketplace sales from U.S. buyers
U.S. buyers accounted for 74% of Etsy marketplace gross merchandise sales in 2025.
Source, February 19, 2026: Etsy 2025 annual report
45%
Etsy marketplace sales completed in the app
Etsy reported that 45% of its marketplace sales were completed through the Etsy app in 2025, up from 42% in 2024.
Source, February 19, 2026: Etsy 2025 annual report
30%
Etsy sales from custom or made-to-order items
Etsy reported that custom or made-to-order merchandise represented about 30% of its total marketplace sales in 2025.
Source, February 19, 2026: Etsy 2025 annual report
$121
Sales per active buyer
For the trailing 12 months ending in the fourth quarter of 2025, Etsy reported $121 in gross merchandise sales per active buyer.
Source, February 19, 2026: Etsy fourth-quarter 2025 results
5.9M
Habitual Etsy buyers
Etsy reported 5.9 million habitual buyers at the end of 2025, measured on a trailing 12-month basis.
Source, February 19, 2026: Etsy fourth-quarter 2025 results
17.2M
New and reactivated buyers in Q4 2025
Etsy acquired 6.8 million new buyers and reactivated 10.4 million buyers during the fourth quarter of 2025.
Source, February 19, 2026: Etsy fourth-quarter 2025 results
The larger retail picture
Online shopping continues to take a bigger share.
These U.S. retail figures add context for how customers are choosing and buying products online.
$340.2B
U.S. retail e-commerce sales in Q2 2026
The estimate is seasonally adjusted and not adjusted for price changes.
Source, August 18, 2026: U.S. Census Bureau quarterly retail e-commerce sales
+12.2%
Year-over-year U.S. e-commerce growth in Q2 2026
The Census Bureau reported this increase from the second quarter of 2025.
Source, August 18, 2026: U.S. Census Bureau quarterly retail e-commerce sales
17.1%
Share of U.S. retail sales completed online in Q2 2026
This is the seasonally adjusted e-commerce share of total retail sales reported by the Census Bureau.
Source, August 18, 2026: U.S. Census Bureau quarterly retail e-commerce sales
Sources and method
Useful data starts with the original record.
This page uses publicly available reporting from Etsy and the U.S. Census Bureau. Every statistic links to the specific report it came from and keeps the reporting date beside the figure.
Etsy figures refer to its core marketplace unless the card says otherwise. Gross merchandise sales measure the value of items sold through the marketplace, not the seller's take-home revenue.
- Etsy 2025 annual report, filed February 19, 2026.
- Etsy fourth-quarter and full-year 2025 results, published February 19, 2026.
- U.S. Census Bureau quarterly retail e-commerce sales, second-quarter 2026 release, August 18, 2026.
Cite this page
Sharing a figure?
Link to the specific statistic above when you can, so readers can see the date and original source behind the number.
Suggested citation: Sip n' Style by Jess. “Etsy Marketplace Statistics: 2026.” Updated August 29, 2026. https://sipnstylebyjess.online/etsy-marketplace-statistics
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